Alex Reinhardt
Alex Reinhardt is the man behind Ultima Business.
I was 15 when my family moved to Germany. Every day was a challenge. The main thing was of course the language and the people. I had to fit into society, school, education, my first job… and my first business as well, where my friends let me down. I was in huge debt. That’s when I found the path that led me to cryptocurrency, Bitcoin, and this whole market. I saw that I could be very successful in this market.
But I saw that people around me were losing everything to Bitcoin, so I asked myself: Why is it that I’m successful with cryptocurrency and everyone else isn’t? And people understood that yes, Alex has been away for 3, 4 years… but he’s still there. Before people could follow me, I had to learn how to follow them. Because the first question was: I, Alex, as a founder, what can I do to make these people successful? I tried to teach people, give them the right solution, the right product. So that they could work systematically, supporting them with the right system and rules, so that they could move step by step towards achieving their dreams and desires. This is not my hobby, this is not work. This is my life, and I could not do anything else but this. My vision is not about me, but about the whole community, about the people. Because the product I created was made for them. Without my community, I am nothing. We had an event with more than 2500 people in Dubai, where we saw trust and loyalty in people’s eyes. You can’t buy that for money.
The team consists of nearly 1000 people, all of whom support me with developments, creating audio, image, and video materials. Techies, marketers, so many people who love our community and are willing to work day and night for the success of the community. I also have hard days when I need support, because I am only one person. That is why I am so grateful and proud of my community, because this is what wakes me up and I never stop. I have never seen such a spirit and fire in any company before.
In the last seven years, we have seen more than 50,000 companies invest, create something, and they all failed. No one, in the world, no one has survived in this business… until now. We are the first, and I believe the last! We do not make promises. We just provide opportunities for everyone, which people either live with or do not. But when the opportunity is there, you have to stand up and start working for it. It is not just “oh the money, oh the success”. No, it is about people. Because Life comes to you and says, “Do you want more resources? I will challenge you, and if you survive, I will give you everything you need.” That is one of the promises of life.
I don’t remember a single day in the last 7 years when we didn’t have to fight, overcome some challenge. All the people around us were watching us: “Will they survive or not?” That’s how we become more and more influential. We have more and more followers who, seeing our successes, want to become part of our community. Therefore, every challenge is a gift for us. Thanks to this, we always survive, because failure was never an option. There is no “Plan B”. There is only Plan A, and that is victory. It’s as simple as that!
We always deliver. Everything justifies us. The idea, the business, the money, the technology, the legality. We have simply created a system in which the members of the community are responsible not only for their own pockets, but for all the pockets in the community. So we win together, we lose together. The rule of crypto is very simple. The 5% win because the 95% lose. I can’t change the world. I can’t make everyone rich. But for my own community, for the 5% I’m responsible for, I’ll do it, to the best of my ability.
The licenses we’re working on right now open amazing doors, with crowdfunding platforms on the Smart blockchain, marketplaces, cards, exchanges… In the next five years we’ll have 10 million users!
I don’t want to regret anything. I’m doing this business because I love you people, and I know that people saved my life, and I know that I’ll save many lives too.
I once received some pictures of a child whose life I saved… I can’t even remember his name. You wouldn’t believe how amazing it feels! How could I stop? It’s impossible. If I create an intelligent system, intelligent technology, and teach people how to use this technology, I am 100% sure that we will save millions of lives. The main purpose of our mission is just beginning.
Honestly, I am just following the plan that has formed in my head, which will also reveal how huge this mission is. Which will show me what God has in store for me, because this door is still closed. I feel everyone. I feel how they hope, how they believe, how they trust, how they follow. I have to reach this door, open it… Behind the door, I want to see that I have achieved everything, created everything, and hundreds of millions of people are using this, and with this we have made an amazing impact. What is behind the door…
In 2025, Ultima entered the TOP 10 stock exchange and launched its newest trading robot. UCHAIN robot is traded on BINGX and MEXC exchanges.
Ultima coin was listed on another top 10 exchange, Kucoin, on January 16, 2026. CEO Alex Reinhardt was once again featured in the January issue of CEO Midelle East magazine due to his success.
Alex Reinhardt
Alex Reinhardt is now an inescapable name in the international crypto and blockchain scene. As an entrepreneur, author and mentor, he consistently represents the same principle: technology is only valuable when it makes real people’s everyday lives easier – not to serve the hype of the moment. The centerpiece of this approach is ULTIMA, a blockchain ecosystem that was designed from the ground up for everyday use: payment solutions, financial instruments, games and practical applications.
Reinhardt builds every project on the same three pillars: disciplined leadership, usability and long-term thinking. He summarized his own experiences in his book “YOU ARE NUMBER ONE – How to become a leader in 30 days and stay one forever”, which presents leadership not as a position but as a daily practice. His daily routine is based on a strict structure: morning workout, short meditation, team meeting – for him, stable habits and self-discipline are more important than spectacular gestures. He is convinced that the key to lasting performance is discipline, not fleeting inspiration.
According to him, the condition for the mass spread of crypto is simplicity: the user should experience the blockchain-based service as an ordinary banking application. ULTIMA is therefore built on high speed and scalability, but at the same time it does not think in isolation, but in an integrated ecosystem. This includes consumer products – crypto wallet, crypto card – as well as infrastructure for advanced users, such as a trading platform, automated trading tools and analytical solutions. One of the key elements of the ecosystem is Splitting Technology, which serves the fair distribution of rewards and the sustainable support of liquidity.
Reinhardt makes a sharp distinction between projects that he sees as “hype-worthy” and those that create real value. He organizes his own work around principles such as “benefit first”: every development should solve a specific problem, products should reinforce each other, and growth should be justified by actual use, not speculation. His metrics are clear: active wallets, transaction numbers, the path of new users to the first real result. His definition of success is not the token price, but the fact that people use his solutions every day and find them useful – even if they don’t have deep technical knowledge.
Dubai is a key focus in his vision: According to Reinhardt, the emirate has become one of the most important global hubs for Web3. He particularly values the fast implementation, clear regulatory environment and openness to new technologies, which he believes create an ideal environment for blockchain-based innovations.
Behind his professional achievements is a disciplined yet creative personality. Reinhardt’s day starts early – with physical training, meditation and conscious planning –, the morning is dedicated to deep, focused work, the afternoon is dedicated to the team and partnerships, and in the evening there is always time to reflect on the day’s achievements. Few people know that music has long been an important part of his life: he has composed and recorded music, and today he often approaches complex projects in terms of musical concepts – thinking in terms of rhythm, harmony and balance. This approach fits well with the systemic, long-term thinking that also defines the ULTIMA ecosystem.